Representing insurers.

What We Do

The Life Insurance Association of Michigan (“LIAM”) is the trade association for the life insurance industry in Michigan, representing both Michigan-based insurers and those headquartered in other states.

We advocate on behalf of the industry on legislative, regulatory, and public affairs issues that arise in Michigan. LIAM is active in the development of public policy and strategically engages in opportunities to enable its members to provide sound financial security products and services to customers. We lead public policy initiatives, monitor existing laws and regulations, and educate lawmakers on the industry and its impact on people’s financial futures, which is especially important given Michigan’s year-round legislative calendar and term limits.

LIAM also works closely with the Michigan Department of Insurance and Financial Services to ensure the needs of its industry and its customers are met.